The Work

Chrono24 is one of the world’s leading online marketplaces for luxury watches, connecting collectors, dealers, and enthusiasts worldwide. For this project, I was commissioned to photograph the process behind servicing, inspecting, and authenticating mechanical timepieces.

The shoot was designed to highlight both the watches and the people responsible for their care. By profiling the watchmakers through a combination of portraits and candid moments in the workshop, the images communicate the expertise, precision, and care involved in authentication. This human element reinforces trust, showing collectors the skill and attention dedicated to every timepiece.

Alongside the watchmaker portraits, the series follows each watch through its servicing process. Close-up photography captures the intricate details of dials, polished cases, and mechanical components, while wider shots situate the watches in a professional working environment. Balancing these perspectives required careful attention to light and composition, particularly to manage reflections across the polished surfaces of luxury watches.

The result is a cohesive collection of lifestyle, documentary, and product imagery that presents both the watches and the watchmakers in a calm, contemporary style. By combining candid working moments, detailed watch photography, and human-focused portraits, the series tells a complete story of authenticity and care.