The Client: James & Ella
A two-day brand shoot for James & Ella, the premium pet food and canine wellbeing company founded by James Middleton.
The brief was to create a versatile visual library to support the brand’s digital platforms and e-commerce channels alongside the launch of new products. The final suite of high-resolution product and lifestyle imagery was designed to scale seamlessly from mobile screens to large-format retail packaging.
The Work
With the brief and assets defined, the focus shifted to capturing the brand’s personality and story through photography. Shot across multiple outdoor locations, the project centred on the natural dynamic between James and his dogs. Working with a low-impact, documentary approach, I prioritised unscripted moments, producing authentic lifestyle photography while maintaining technical consistency for commercial use. Observational storytelling and careful composition ensured the images conveyed the energy and warmth of the human-canine bond, ready to support both digital and physical brand touchpoints.
The Deliverables
The final gallery of images featured across James & Ella product packaging, the primary e-commerce site, and digital marketing campaigns. High-resolution files were also provided for printed promotional material and large-format tradeshow displays. Together, the imagery captures the brand’s core values: nature, vitality, and the relationship between people and their dogs — creating a cohesive visual identity that supports ongoing marketing and product launches.
Project Credits
Client: James & Ella | Founder: James Middleton
Production: Two-day lifestyle brand commission.
Deliverables: Photography for Product Packaging, E-commerce Assets and Printed Promotional Material.
Technical: Canon Systems.
Team: James Sharp (Assistant & BTS Video).