The Client: Goodwood, Festival of Speed

Goodwood Festival of Speed brings together some of the biggest names in motorsport, automotive brands, and enthusiasts from around the world. The challenge was to create a collection of images that captured not only the cars and drivers, but also the wider experience of the event.

The brief focused on documenting partner presence across the weekend, creating imagery that showed the atmosphere, engagement, and moments that make the event unique.

Lando Norris being interviewed alongside his McLaren Formula 1 car at the 2026 Goodwood Festival of Speed.

Father carrying his son on his shoulders while watching the Central Feature at the 2026 Goodwood Festival of Speed.

The Work

The photography combined partner-focused coverage with a more lifestyle-led approach. Alongside the cars, drivers, and on-track action, I focused on the people and details that shape the overall experience — from spectators and hospitality areas to behind-the-scenes moments with teams and drivers.

The aim was to create images that felt connected to the event rather than simply documenting what happened. This meant looking for the quieter interactions, the anticipation before a run, and the atmosphere around the paddock and partner spaces.

Toyota rally car with the driver in the cockpit preparing to start a time trial at the 2026 Goodwood Festival of Speed.

Subaru team member working on the stand at the rally stage during the 2026 Goodwood Festival of Speed.

Motion-blurred visitor walking through the Zenvo Automotive stand at the 2026 Goodwood Festival of Speed.

The Work

With multiple brands involved throughout the event, the photography needed to provide a balance between clear brand presence and natural storytelling.

The final image set highlighted partner involvement through a mix of automotive detail, guest experiences, driver moments, and environmental photography. These images were created to give partners a strong library of content that could be used across marketing, communications, and future event promotion.

Franco Colapinto preparing his Alpine Formula 1 car before the hill climb at the 2026 Goodwood Festival of Speed

Singer vehicle featured at the Central Feature with smoke and fireworks during the 2026 Goodwood Festival of Speed.

Spectator taking photographs of cars on track during the 2026 Goodwood Festival of Speed.

Detail of the Ford Super Mustang Mach-E, winner of the 2026 Goodwood Festival of Speed Timed Shoot-Out.

Supercar accelerating up the Goodwood Festival of Speed 2026 hill climb with Goodwood House and hospitality suites in the background.

The Deliverables

The project delivered a varied collection of images that captured the energy of the Festival of Speed while showcasing the role of partners within the event.

By combining motorsport photography with lifestyle and event coverage, the final gallery provided partners with a flexible set of assets designed to support continued engagement, strengthen their connection with the event, and demonstrate the value of their involvement for future years.

Toyota Judd Formula Supra with its wheels removed at the end of the 2026 Goodwood Festival of Speed event.

Client: Goodwood Festival of Speed | Locations: Goodwood, Chichester
Production: Goodwood Road Racing Club
Deliverables: Sponsorship Photography, Portraits, Lifestyle Photography
Technical: Canon R6 Mk III and RF Lenses
Team: Max Carter (Project Lead).

The brief focused on documenting partner presence across the weekend, creating imagery that showed the atmosphere, engagement, and moments that make the event unique.

The aim was to create images that felt connected to the event rather than simply documenting what happened. This meant looking for the quieter interactions, the anticipation before a run, and the atmosphere around the paddock and partner spaces.

The WorkWith multiple brands involved throughout the event, the photography needed to provide a balance between clear brand presence and natural storytelling.

The DeliverablesThe project delivered a varied collection of images that captured the energy of the Festival of Speed while showcasing the role of partners within the event.

By combining motorsport photography with lifestyle and event coverage, the final gallery provided partners with a flexible set of assets designed to support continued engagement, strengthen their connection with the event, and demonstrate the value of their involvement for future years.

James & Ella | Lifestyle

IHP | Event

The Work

With multiple brands involved throughout the event, the photography needed to provide a balance between clear brand presence and natural storytelling.

The Deliverables

The project delivered a varied collection of images that captured the energy of the Festival of Speed while showcasing the role of partners within the event.