The Client: VoCoVo
A one-day commercial product photography shoot at VoCoVo's headquarters in Cheltenham. Working on location, I built a complete studio setup within their offices to create a versatile library of product photography, model-led lifestyle imagery, and creative campaign content for digital and print marketing.
The Work
VoCoVo develops communication solutions used by retail, hospitality, and distribution teams around the world. For this project, I was commissioned to produce a comprehensive collection of commercial product photography to support the brand across multiple marketing channels, including catalogues, social media, trade shows, and online content.
To achieve this, I built a fully portable studio within the client's offices using large white seamless backdrops, Profoto lighting, and a tethered shooting workflow. This allowed the marketing team to review images in real time, ensuring styling, composition, and product positioning could be refined throughout the day while maintaining an efficient production process.
The shoot combined clean studio product photography with models wearing and interacting with the headsets, creating a balance between catalogue-ready imagery and more lifestyle-focused visuals. Alongside the core product photography, we also produced a series of creative images using coloured lighting and bold backgrounds, giving the brand a broader range of assets for campaigns and social media.
With a full day's production complete, the final edited gallery was delivered within 48 hours, enabling the team to launch their marketing activity without compromising on image quality.
The Deliverables
The final photography provides VoCoVo with a versatile collection of commercial imagery for use across printed catalogues, exhibition graphics, website content, and social media campaigns. By combining clean studio product photography, model-led lifestyle imagery, and creative campaign visuals within a single production, the brand now has a flexible suite of assets that can be used consistently across both print and digital marketing.
Delivering high-quality commercial photography is only part of the process. Equally important is providing professionally edited images on a timescale that supports a client's marketing schedule.
Client: VoCoVo | Locations: Cheltenham.
Production: Commercial Product Photography with Models.
Deliverables: Product Photography with Photography of Models Wearing Products.
Technical: Canon and Profoto Mobile Studio Lighting.
Team: Adam Smith, VoCoVo | Lucy Darby, VoCoVo | Matt Ankers (Principal Photographer).